“Customers who like you find it hard to say goodbye”
For energy suppliers, the need to focus on customer loyalty has intensified. After all, a customer retained is a customer won; it’s much harder for a company to maintain growth if it is losing customers, however effective its marketing strategy for acquiring new ones might be.
So what can energy suppliers do to foster customer loyalty in a sector where it can be difficult to differentiate the quality of service from competitors? Find out in this article by Nick Hague in Utility Week.