Quirks: How to Ensure Global Research Findings Are Actionable

As market researchers, our primary goal is to ensure that the insights we provide to our clients are as actionable as possible, while maintaining high levels of validity. However, delivering this in cross-border research projects is a challenge due to the variety of cultural biases at play. So how can researchers empower businesses using actionable insights, when conducting research across borders?

In this article for Quirk’s, Conor Wilcock looks at how B2B brands can create a strong USP. Read the full article here.

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