B2B International
 

 

B2B International was commissioned to support RSM International on its major global rebrand. The rebrand has seen firms in more than 110 countries – including Baker Tilly in the UK and McGladrey in the US – re-named RSM. B2B International used its global network of offices to conduct an extensive, international study of senior accountancy decision-makers to inform the group’s decision.

Read the full article here.