Prolific North: B2B International Supports RSM on Major Global Rebrand

B2B International was commissioned to support RSM International on its major global rebrand. The rebrand has seen firms in more than 110 countries – including Baker Tilly in the UK and McGladrey in the US – re-named RSM. B2B International used its global network of offices to conduct an extensive, international study of senior accountancy decision-makers to inform the group’s decision.

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