Only 27% of US B2B companies carry out competitor research, despite almost half of them cite “countering the competition” as one of their top five business challenges. If US B2B firms want to successfully counter the competition, a more in-depth analysis of the marketplace is required.
September 2, 2015
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- BDaily News: B2B International Report Strong Growth for 2017
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- Research World Connect: The Value of Projective Techniques in Qualitative Research
- Quirk’s: The Importance of Storytelling in Research