B2B International


Only 27% of US B2B companies carry out competitor research, despite almost half of them cite “countering the competition” as one of their top five business challenges. If US B2B firms want to successfully counter the competition, a more in-depth analysis of the marketplace is required.

In this article for MarketingProfs, Julia Cupman looks at five top tips for successfully profiling the competition. You can read the full article here.