Advertising spend is a necessary investment. A record $142.5 billion was spent by top 200 advertisers in the US last year. The problem for many businesses is return on investment. They either don’t know what it is, or it’s disappointingly low.
Measuring ad effectiveness therefore is key to optimising spend and maximising ROI for future campaigns. In a new article for CMO, Julia Cupman discusses four key success factors to use when measuring the effectiveness of a campaign.
To read the full article, click here.