B2B Marketing: How to Create a Winning USP for Your B2B Brand

A unique selling point (USP) is the single thing that signifies your business offer, forms the foundation of a strong brand and differentiates you from your competitors. In B2B markets, most companies are aware of the importance of having a compelling USP, but according to B2B International research, many British B2B firms struggle to define one.

In this article for B2B Marketing, Paul Hague looks at how B2B brands can create a strong USP. Read the full article here.

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