B2B International
 

September 30, 2015

Non-differentiated products are famously difficult to market, and many businesses, particularly in B2B, struggle to communicate the key benefits that set them apart from rivals. Therefore, businesses often attempt to increase sales by competing on price, which can result in price wars with competitors retaliating in a bid to grab market share.

In this article for AMA, our very own Julia Cupman discusses three ways to use differentiation to avoid a price war. Read the full article here.