One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...
Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths and weaknesses, or new product opportunities, it is quite possible that the answers are available easily, quickly an...
Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman and now Stephen Colbert. In the UK they watch Graham Norton when the kids have gone to bed. What is it about chat shows that makes them fasci...
Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage growth in sales between 2012 and 2015. The minimum average growth rate required to be included in the ranking was 16%. They descri...
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the relationship between sustainability and financial performance turns out to be U-shaped. Roughly speaking this translates to this: i...
A couple of news items caught our attention this week. The first was the social media furore which kicked off on Monday when two teenage girls, dressed in leggings, were prevented from boarding a United Airlines flight. They were stopped at the gate ...
It isn’t unusual for a client to contact us and say that they want a quick and dirty survey with just three questions – or at least a small number of questions. We know what they mean. Typically the questions will be: “How likely would ...
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London to discuss the topic of ‘the value of the b2b brand’. This was a joint event with brand valuation consultancy Brand Finance, who we have worked in ...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
Fast and slow – yes, that’s how our minds work. We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis ...
