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Pricing Strategy

November 2014 / Written by

How the Value Equivalence Line Can Help Strategic Decision-Making

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ...

July 2014 / Written by

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the ...

April 2014 / Written by

10 Ways to Market and Sell Your Offer on Value Rather Than Price

  Over the last 10 years, competition in most markets has been increasing and ...

April 2014 / Written by

Are You Using The Optimum Pricing Strategy?

  Choosing an effective pricing strategy is vital for the success of any product ...

March 2012 / Written by

The End of Cheap China?

In this week’s Business Surgery, Stephanie Teow assesses whether the appeal of China ...

March 2010 / Written by

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant) ...

September 2009 / Written by

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to ...

August 2009 / Written by

Recognising the Price Typology

At a time when consumers and businesses alike are watching the purse strings, Carol-Ann ...

June 2009 / Written by

Where is the love?

In this week’s Thursday Night Insight, Julia Cupman draws the analogy between marketing ...

May 2009 / Written by

What Can Marketers Learn From Extravagant MPs?

In his latest Thursday Night Insight, Matthew Harrison reflects on what lessons we ...

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