Introducing the RIVR Pricing Model

  B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness to pay for different combinations of features and tiers of service. This presents a much more complex pricing challen...

June 2025 / Written by Thomas Grubert

Why B2B Companies Should Consider Their Brand Personality

Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, w...

May 2025 / Written by Beata Miklosz

How Market Research Can Help Enhance Brand Communication in B2B

  In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often drives consumer behavior, B2B marketing requires a more nuanced approach that links rational decision-making with em...

May 2025 / Written by Niklas Heitland