B2B International Continues US Expansion by Opening up in Boston

B2B International are delighted to announce the opening of our new Boston office. Following substantial growth throughout 2019, we have continued our geographic expansion by opening up in Boston, MA, following our recent expansions in Chicago, Edinbu...

October 2019 / Written by B2B International

Five Reasons Why Face-To-Face Focus Groups Are Still Relevant Today

Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 mi...

October 2019 / Written by Colette Stevens

Semiotics: A Different Way to Look at Your Brand

Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things like a sign’s colour, physical space, sound and behaviours… all the things that shape how we perceive an object; and all the things tha...

October 2019 / Written by Caroline Woods

Megatrends Series: Wearables and Biosensors

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

September 2019 / Written by B2B International

Join Us for a Re-Run of Our Emotions Event in Manchester This October

Join B2B International and gyro for a re-run of our hugely popular ‘Using Emotion To Become First-Choice’ event to hear our latest insights on the role that emotions play in the b2b decision-making journey. The event will take place on Thursday 3...

September 2019 / Written by B2B International

Megatrends Series: Drones

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

August 2019 / Written by B2B International

Making Use of Eye Tracking Technology in Market Research

  What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes, examining where we look and where we gaze our attention. In market research, we can use eye tracking to allow us to see...

August 2019 / Written by Natalia Jain