When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop up across various sectors: price, service, and product availability, to name just a few. We also hear similar themes raised as pain points ...
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that building a powerful brand is a key strategy for B2B marketers, and we have helped countless clients develop, assess, and track their brand ...
There are several frameworks which can be used as part of a market research study to help businesses make sense of the data collected and make smarter, more informed decisions. One particularly useful framework is PESTLE analysis, which helps ...
What is a G-Zero World? Obtaining reliable, high-value insights from decision-makers worldwide is not easy. This makes a well-executed B2B market research project crucial. As we move deeper into 2025 and beyond, we may witness a shift in the global o...
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth understanding of a topic and want to know why people feel a certain way, qualitative research is the obvious choice...
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically. As a Senior Market Research Interviewer, I’ve had the privilege of conducting high-quality interviews across many countries ...
Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find ourselves trapped in a maze of typos, endless questions, and bizarre logic. When creating an online survey for your research projects, i...
In today’s rapidly evolving business landscape, innovation is not just a buzzword; it’s a necessity for survival and growth. Companies that embrace a culture of innovation are better positioned to adapt to changes, solve complex problems,...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer s...
