Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, w...
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often drives consumer behavior, B2B marketing requires a more nuanced approach that links rational decision-making with em...
When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop up across various sectors: price, service, and product availability, to name just a few. We also hear similar themes raised as pain points ...
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that building a powerful brand is a key strategy for B2B marketers, and we have helped countless clients develop, assess, and track their brand ...
There are several frameworks which can be used as part of a market research study to help businesses make sense of the data collected and make smarter, more informed decisions. One particularly useful framework is PESTLE analysis, which helps ...
What is a G-Zero World? Obtaining reliable, high-value insights from decision-makers worldwide is not easy. This makes a well-executed B2B market research project crucial. As we move deeper into 2025 and beyond, we may witness a shift in the global o...
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth understanding of a topic and want to know why people feel a certain way, qualitative research is the obvious choice...
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically. As a Senior Market Research Interviewer, I’ve had the privilege of conducting high-quality interviews across many countries ...
Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find ourselves trapped in a maze of typos, endless questions, and bizarre logic. When creating an online survey for your research projects, i...
In today’s rapidly evolving business landscape, innovation is not just a buzzword; it’s a necessity for survival and growth. Companies that embrace a culture of innovation are better positioned to adapt to changes, solve complex problems,...
