New Report: COVID-19 Is Accelerating Digital Transformation in B2B

The disruption caused by COVID-19 on b2b businesses across the world has forced significant changes to marketing strategies and accelerated digital transformation. A new report by eMarketer, featuring the latest data from B2B International’s pandem...

June 2020 / Written by B2B International

B2B Insights Podcast #7: The Changing Workforce

The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...

June 2020 / Written by Nick Hague

B2B Marketers Set Their Sights on Personalization

  Our recent survey of marketing and insights professionals across North America and Europe, as featured in this ANA article, has revealed that B2B marketers are set to ramp up their personalization efforts over the next two years. 71% of those ...

May 2020 / Written by Taylor Wray