Photo of Joe Boag

Based in London, I am fully involved in research projects from the commissioning to the delivery. My day-to-day role is chiefly based around data analysis, and creating actionable presentations and deliverables.

Joe Boag Senior Research Executive

What is the best thing about working at B2B International?

B2B International places great emphasis on growing the abilities and aptitude of its staff. I initially started working at B2B International whilst studying at University and I would say I learned just as much from this company as I did in my degree, if not more. All staff and the company as a whole eagerly provides you with the opportunities to enhance yourself, which is a rare quality.

What is the best advice you have ever been given?

It is easy not to do something – you’ll have to forgive the wording of this piece of advice as it came from my father, and therefore lacks a literary elegance. However, to me it captivates the beauty of determination and achievement. Shying away from challenges is easy and facing them is difficult, but it is even more rewarding when you overcome them. I face adversity head-on and relish the opportunity to learn and grow from new experiences.

What is your favourite place you have visited – and why?

Kenya – This is where I consider my biggest achievement took place; climbing Mt. Kenya as part of Duke of Edinburgh Gold. My team and I summited just before dawn and as the sun rose it cast a vibrant golden hue over the landscape, it was by far the most amazing sight I’ve seen.

What is your favourite book?

I would say that I have no one favourite book, but a recent book I’ve read was ‘Seven Elements that have changed the World, John Browne’ – a book that explored the how Iron, Carbon, Gold, Silver, Uranium, Titanium and Silicon have been used by humans to mould the fabric of modern society. Reading about Silicon, the microchip and the computer revolution was by far the most fascinating in my opinion.

What is your favourite pastime?

This easily has to be dog-walking. A trip back to my family home is not complete without an adventure with my Chocolate Labrador, Harry.