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Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded within their organisations. Many companies state tracking customer satisfaction or experience is important, some of these will go on and […]
While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are some important insights which businesses can draw from his arguments and apply more generally to business decisions and strategy. The following are a few choice observations that business decision makers should bear in mind: Humans […]
We are very pleased to announce B2B International has won Confirmit’s ACE Award in this year’s ‘b2b’ category. The award is for our new approach to win / loss research for b2b businesses, and recognises the impact it has delivered for clients over the past year. We developed our win / loss research approach to […]