The B2B Market Research Company
We help the world's best B2B brands make smarter decisions driven by insights, empowering them to grow.
The world's most experienced B2B market research company. By far.
At B2B International, we've carried out more B2B market research studies, in more languages, and in more markets, than anyone. So, we have a unique understanding of the questions to ask, the people to talk to, and the decisions that need to be taken.
Our ability to reach hard-to-reach decision-makers and delve into specific areas within an industry highlights our effectiveness in conducting B2B market research.
Creating superior B2B experiences
In the business world, change is happening all around us, faster than ever - driven by digital transformation, evolving geo-political landscapes, and the global challenge of sustainability. Every opportunity is a multi-dimensional challenge. Every decision involves the heart and the head. And all of it is complex.
At B2B International we combine unique global experience, advanced B2B market research techniques, and a truly forward-thinking attitude to offer the multi-layered approach you need - to understand the dynamics of change.
Our Market Research Services
Brand & Communication Research
Our solutions help you align brand positioning with key value drivers, track brand health, strengthen brand equity, and ensure your communications resonate with your audience.
Customer Research & Segmentation
Identify what matters to your customers & stakeholders, map buyer and customer journeys, benchmark experiences, and segment the market to capture more value.
Markets & Opportunities Research
Discover growth opportunities, understand market dynamics, and develop a go-to-market plan that drives business success.
Product & Proposition Research
Explore new and enhanced solutions, align your value proposition with market needs, and optimize product bundles and pricing for profitability.
Thought Leadership Research
Create impactful, evidence-based content that boosts brand credibility and cuts through the noise.
Our B2B Industry Experience
We focus on researching complex and niche markets, and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world.
Our expertise is invaluable for clients looking for strategic guidance and detailed market insights, no matter their industry or location.
What Our Clients Are Saying
International Reach
From the Americas to Asia-Pacific. As a leading B2B market research company, we have offices and business-to-business research experts in every major region of the world.
View Our Worldwide Locations