• About
    • About B2B International
      Find out more about us and our mission
    • Work For Us
      Explore current opportunities to join our team
    • Meet The Team
      Learn more about our team across the globe
    • Why Clients Choose Us
      Find out more on what makes us special
    • Our Creative Department
      See how we bring our research findings to life
    • Case Studies
      Get a feel for the work we do for our clients
  • Expertise
    • Our Experience
      Explore the breadth and depth of our industry expertise
      • AerospaceArrow Icon
      • AutomotiveArrow Icon
      • ChemicalsArrow Icon
      • ConstructionArrow Icon
      • EducationArrow Icon
      • Energy & UtilitiesArrow Icon
      • EngineeringArrow Icon
      • Financial ServicesArrow Icon
      • Food & DrinkArrow Icon
      • Government/Public SectorArrow Icon
      • HealthcareArrow Icon
      • Insurance & Risk ManagementArrow Icon
      • IT / TechnologyArrow Icon
      • Manufacturing/IndustrialArrow Icon
      • Media & AdvertisingArrow Icon
      • Oil & GasArrow Icon
      • Professional ServicesArrow Icon
      • Paper, Print & PackagingArrow Icon
      • Real Estate & Facility ManagementArrow Icon
      • Retail & ConsumerArrow Icon
      • TelecomsArrow Icon
      • Transport & LogisticsArrow Icon
  • What We Do
    • Brand & Communications
      Measure perceptions and track brand health
      • Brand Awareness & Health TrackingArrow Icon
      • Brand Positioning & Perception ResearchArrow Icon
      • Brand Campaign EffectivenessArrow Icon
      • Stakeholder Perceptions ResearchArrow Icon
      • SegmentationArrow Icon
      • Thought Leadership / PR ResearchArrow Icon
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    • Customer Research & Segmentation
      Understand customer needs and track loyalty
      • Customer Journey ResearchArrow Icon
      • Customer Loyalty Research & Touchpoint SurveysArrow Icon
      • SegmentationArrow Icon
      • Path-to-Purchase ResearchArrow Icon
      • Buyer Persona ResearchArrow Icon
      • Win Loss ResearchArrow Icon
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    • Markets & Opportunities
      Assess the size of new opportunities and markets
      • Competitive IntelligenceArrow Icon
      • SegmentationArrow Icon
      • Go-to-Market PlanningArrow Icon
      • Market Assessment & Situation AnalysisArrow Icon
      • Market Sizing StudiesArrow Icon
      • Usage & Attitude ResearchArrow Icon
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    • Product, Proposition & Pricing
      Develop successful and profitable propositions
      • Business Case DevelopmentArrow Icon
      • SegmentationArrow Icon
      • Generating New ConceptsArrow Icon
      • Go-to-Market PlanningArrow Icon
      • Product & Sales OptimizationArrow Icon
      • Test & Validate ConceptsArrow Icon
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    • Thought Leadership Research
      Create compelling and evidence-based content
  • Insights
    • Insights Hub
      Original and fresh thinking from the B2B research experts
      • BrandingArrow Icon
      • COVID-19Arrow Icon
      • Customer Experience & LoyaltyArrow Icon