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Theme: Marketing Strategy


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Article

Growth Strategy: Up, Up and Away


There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your strategy accordingly.

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Product Strategy: Act Your Age


At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy.

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Branding: Signed, Sealed and Delivered


Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective brand strategy.

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Promotional Strategy: Sound Your Horn


Promotion forms an important part of any marketer’s remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can develop a promotional strategy.

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Pricing Strategy: Name Your Price


A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sales volume and profit.

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Product Development: What You Want, Baby I Got It


You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it’s crucial to increasing revenue.

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Customer Loyalty: Love Is in the Air


A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important.

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Segmentation: Are You My Type?


No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation.

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Stakeholder Engagement: All Together Now


All stakeholders must pull in the same direction if you are to achieve the company’s goals. This article, part of our series on developing a marketing strategy, aims to explore the importance of stakeholder engagement and its influence on a strategy’s success.

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Marketing Strategy: What Makes You Special?


What makes you different to everyone else? This article, part of our series on developing a marketing strategy, aims to explore how you can build a customer value proposition and take advantage of your USP.

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