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White Paper: 2 Frameworks to Help You Understand Every B2B Decision Making Unit

Written by Matthew Harrison

Who should you target and which needs should you focus on? Here are 2 crucial frameworks to help you understand every B2B decision making unit.

Article: B2B Marketing Survey

Written by Paul Hague

White Paper: Rehearsing The Future – Making Better Strategic Decisions

Written by David Seaman and Liz Barnham

Before developing a strategy, organisations need to analyse and understand their environment, both as it is now and as it will be. The major focus of strategic decision-making is how best to ensure a fit between the organisation and its environment. However that fit is not static and the task is to look at likely changes in the future.

White Paper: B2B Marketing: What Makes It Special?

Written by Paul Hague, Nick Hague and Matthew Harrison

There are many differences between B2B and B2C marketing. We feel it is worth pointing out the implications of these differences when it comes to implementing a b2b marketing strategy.

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.