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White Paper: 2 Frameworks to Help You Understand Every B2B Decision Making Unit

Written by Matthew Harrison

Who should you target and which needs should you focus on? Here are 2 crucial frameworks to help you understand every B2B decision making unit.

Article: B2B Marketing Survey

Written by Paul Hague

In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. This articles provides a brief synopsis of the most important findings from the research.

White Paper: Rehearsing The Future – Making Better Strategic Decisions

Written by David Seaman and Liz Barnham

Before developing a strategy, organisations need to analyse and understand their environment, both as it is now and as it will be. The major focus of strategic decision-making is how best to ensure a fit between the organisation and its environment. However that fit is not static and the task is to look at likely changes in the future.

White Paper: B2B Marketing: What Makes It Special?

Written by Paul Hague, Nick Hague and Matthew Harrison

There are many differences between B2B and B2C marketing. We feel it is worth pointing out the implications of these differences when it comes to implementing a b2b marketing strategy.

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel

B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

International Paper