Home > Page

Customer Satisfaction

Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers.

Moreover, just a 5% reduction in the customer defection rate can increase profits by 25% to 85%, depending on the industry. Given these claims, it is imperative that customers know what makes buyers and specifiers choose one supplier rather than another.

A collection of our thoughts on the subject of customer satisfaction are gathered below:

Testimonials

We were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline...I would use B2B International again.

AXA Insurance

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates