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Customer Satisfaction

Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers.

Moreover, just a 5% reduction in the customer defection rate can increase profits by 25% to 85%, depending on the industry. Given these claims, it is imperative that customers know what makes buyers and specifiers choose one supplier rather than another.

A collection of our thoughts on the subject of customer satisfaction are gathered below:

Testimonials

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates