Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.
Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers.
Moreover, just a 5% reduction in the customer defection rate can increase profits by 25% to 85%, depending on the industry. Given these claims, it is imperative that customers know what makes buyers and specifiers choose one supplier rather than another.
A collection of our thoughts on the subject of customer satisfaction are gathered below:
I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.