Employee Satisfaction Research

It is an obvious statement but ‘high employee satisfaction levels can reduce employee turnover’. Dissatisfied employees tend to perform below their capabilities, result in high turnover of staff and leave their jobs relatively quickly, and are not very likely to recommend your company as an employer. Employee satisfaction research gives employees ‘a voice’ and also allows the pinpointing of problematic areas, leading to the raising of staff satisfaction levels, developing and reviewing of staff management, and optimising corporate communications.

Issues our research covers include the current workplace situation, management styles/attitudes, internal communications, workplace atmosphere, corporate culture/vision and image.

Employee satisfaction research encompasses many different research techniques but the measurement of satisfaction is only the first step to improving employee satisfaction.

Stage 1

The issues to research are gathered through qualitative depth interviews or internal focus groups with staff

Stage 2

Questionnaires administered to staff either through a written survey or electronically via an intranet/e-mail/website

Stage 3

Staff workshops present the findings and allow the workforce to have their questions answered as to ‘what it all means’

Stage 4

Improvements are implemented based on the survey results – Our consultants will work alongside your company to help put into practice the survey recommendations

Stage 5

Benchmark surveys – measurement of change needs to take place at specified time intervals to check on employee attitudes

Employee satisfaction market research may not be as expensive as you think. Moving your staff satisfaction research to the Web will dramatically reduce the cost and significantly improve the quality of the results you receive. In fact, employee satisfaction surveys conducted online have resulted in approximately 75% completion rates compared to 65% for the traditional "paper and pencil" methodology.