Marketing Training

Latest: We can now also confirm the dates of our Beijing autumn training event as Thursday November 20 and Friday November 21, 2008. Subjects covered will include: Value-Based Marketing Using Segmentation to Develop a Tailored B2B Offering Click here to find out more.

B2B International has carried out training on a wide variety of market research hot topics. Our training can take the form of prescribed public training courses and one-on-one training sessions, or subjects can be tailored specifically to your company’s internal training needs.

Past experience has included training workshops for the Market Research Society, Shell, Dow, Manchester Business School, Coca-Cola, ECMSA, Deutsche Telekom and Michelin, and has covered the subjects of:

• Introduction to market research
• Branding and positioning
• Market segmentation
• Increasing marketing distinction
• Proposal writing
• Questionnaire design
• Desk research
• Statistics
• Moderating skills for focus groups
• Presentation skills
• How to NOT compete on price

To learn more about how B2B International can help you, contact our Marketing Training Team.