Education Market Research

The higher educational sector globally is more competitive than it has ever been. Educational establishments are under closer scrutiny than ever before, budgets are tight, job markets are enormously competitive and students are becoming increasingly discerning in the establishments and courses they choose.

Against this background, the need for schools, colleges, universities and other educational organisations to carry out market research and keep a close check on internal and external offerings is self-evident. Some of the questions that might need answering include:

Why do student applicants choose one establishment over another?
How satisfied are students with what you offer? How is this changing over time?
Could you be doing more to improve your students' education or welfare?
Are you taking care of all of the needs of today's diverse and international student populations?
How content are your staff?
How can the turnover of quality staff be reduced?
Could staff communication and support be improved?
Which qualifications are needed in the future and how can you offer these?
What external factors are shaping the sector and will become matters of concern for the future?
Where are the business opportunities outside the University?

The higher education sector is not the only area undergoing significant change. In the UK, for example, changes to qualifications offered to 14-19 year olds have also been far reaching, hitting the headlines and challenging both organisations developing these qualifications and those delivering them.

Education Market Research Experience

B2B International conducts education market research studies that provide comprehensive answers to many questions and challenges facing those delivering and developing educational opportunities. We combine this with strategic advice from our experienced professionals to deliver actionable findings.

Research studies we have recently completed have varied from student satisfaction surveys and staff satisfaction surveys to university brand surveys, facility evaluation research and assessment of the impact of central government changes in education.

Recent Education Research Clients

Clients we have carried out education market research for in recent years include:

Cambridge ESOL
Cambridge International Examinations
Huddersfield University
ICS
Manchester Business School
Manchester Metropolitan University
OCR (Oxford Cambridge and RSA Examinations)
Royal Holloway, University Of London
Tufts University
University of Nottingham
University of Wales Aberystwyth (UWA)
University of Wales Newport
University of Liverpool
University of Salford

We have also conducted studies of the Asian educational market and investigated the needs of diverse students from across Asia.

Find Out More

For more information on how B2B International can help you, contact our Education Market Research Team.