Podcasts

Forecasting

Customer Satisfaction

How to Get Information for Next to Nothing

A Problem Defined is a Problem Half Solved

Segmentation in B2B Markets

B2B Marketing

Branding in Business-to-Business Markets

The Value of Brands

SME Opportunities

Market Size

Online Focus Groups

Beyond Customer Satisfacion

Using Focus Groups in Market Research

Parts: 1 | 2

Making the Promotional Pound go Further

Market Research in China

Parts: 1 | 2

The Problem with Price

Guiding Acquisition and Investment Policy

Getting People To Switch

Market Research and Sales Managers

The Industrial Interview

Nursing The Chairman’s Baby

Assessing A Sales Area’s Potential

Making Your Ads Work Harder

Using Postal Surveys in Industrial Research

The Questionnaire in Postal Research

A Practical Guide to Market Research

Chapters: Preface & 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11

The Power of Industrial Brands

Chapters: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Market Research Conversations

Episode 1 - Andrew Vincent

Episode 2 - David Seaman

Episode 3 - Cathy Bakewell

Episode 4 - Rod Humphreys

Discussion On The Market Research Industry - An Interview With Paul Hague

Chinese expansion for B2B International - BBC Interview