Business Research Toolkit
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Every business faces difficulties at one time or another. The challenge is recognising what these issues are and, more importantly, working out ways to overcome them.
Our interactive Business Research Toolkit tackles head-on many of the issues you and your business may be experiencing.
By guiding you through your questions, opportunities, challenges and desired outcomes, we ultimately enable you to discover which business research tools are most appropriate to solving your specific problem.
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Click on your business issue to find a business research solution...
The challenges I am facing include...
- Maintaining existing customers
- Lapsed and defecting customers
- Decreased customer spending
- Decreasing market share
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I'd like to know...
- What opportunities are there to win more business from current customers?
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Actions & The Research Tools You'll Need...
I need to...
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Research solutions that can help
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The challenges I am facing include...
- Lack of brand differentiation / USP / innovation
- Declining revenue and fewer loyal customers
- Stronger competition
- Decreasing market share
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I'd like to know...
- How can we position our brand so that it's even stronger and so that we can seek competitive advantage?
- What do we need to communicate to attract new customers?
- What opportunities are there to add new or improved products to our offering?
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I need to...
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Research solutions that can help
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The challenges I am facing include...
- A saturated market
- A lack of innovation
- Decreasing market share
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I'd like to know...
- What opportunities are there to add new or improved products or services to our offering?
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I need to...
- Develop new or enhanced products and services
- Create competitive advantage
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Research solutions that can help
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The challenges I am facing include...
- Dealing with a price-driven (commoditised) market
- Competitors undercutting on price
- A sales force that sells on price
- Decreasing market share
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I'd like to know...
- What opportunities are there to raise our prices?
- What opportunities are there to better communicate value?
- How can we attract the premium segment?
- Can a stripped down offer make money for us?
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I need to...
- Conduct a pricing review and possible adjustments
- Implement a segmentation
- Adjust prices to increase revenues or profits
- Reposition the brand or products
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Research solutions that can help
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The challenges I am facing include...
- Understanding the many routes to market
- Increased fragmentation of the channels to market
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I'd like to know...
- Who is the channel captain and controls the routes to market?
- What are the margins at each point of the value chain?
- What drives demand for brands at each level of the chain?
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I need to...
- Devise a channel plan
- Penetrate different sectors
- Improve margins
- Realise stronger competitive advantage
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Research solutions that can help
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The challenges I am facing include...
- Market saturation
- Uncertainty as to whether more can be extracted from existing markets
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I'd like to know...
- What opportunities are there to enter a new market? (e.g. a different segment or a different country)
- How big is the market, what prices will it bear, how strong is the competition?
- What are the growth opportunities for us?
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I need to...
- Understand more about new growth opportunities (in existing and new markets)
- Review potential new channels to market
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Research solutions that can help
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The challenges I am facing include...
- An inability to serve a specific market segment
- Dealing with strong competitors, but with potential for merger/acquisition
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I'd like to know...
- Should we definitely merge with or acquire company X?
- How can we grow or make money from company X after it is acquired?
- What are the opportunities for merging with / acquiring a company in a given market?
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I need to...
- Explore new growth opportunities
- Seek potential new channels to market
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Research solutions that can help
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