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Value

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
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The True Value of Value

A fair number of articles that have been published lately slam the current

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel