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Value

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
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The True Value of Value

A fair number of articles that have been published lately slam the current

Our industry expertise

Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.

RM Education

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

Vodafone