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Value

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
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The True Value of Value

A fair number of articles that have been published lately slam the current

Our industry expertise

Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.

BP

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)