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Russia

The Growth of Market Research in Russia

Curious as ever about how the market research industry is faring around the world, we do of course have a particular interest in developments in Russia, thanks to our Moscow office.
It’s pleasing to hear, therefore, that according to the latest estimates from OIROM, the Russian Association for Market and Opinion Research, the

Increasing Sales In Challenging Times, part 1 of 3

The American Marketing Association’s flagship publication, Marketing News, recently ran an article entitled ‘Look Farther Afield, which described how research should answer certain questions for marketers hoping to expand into new markets.  This feature was contributed by B2B International’s very own Julia Cupman.  Julia’s full original article is

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