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Matt Powell

Why Consistency Is the Key to a Quality Customer Experience

Our very own Matt Powell recently penned an article for Customer Experience Magazine looking at the role consistency plays across a customer journey. Taking the example of a recent train journey from London to Manchester, the article highlights the importance of consistency in the customer experience, and also what can happen after just one unsatisfactory

B2B International adjudged one of the top agencies in MRS awards

Business-to-business market research and business intelligence agency, B2B International, was voted one of the top six research agencies in the country in the ‘Best Agency with a turnover of under £20m’ category at the Market Research Agency (MRS) Awards.
At the MRS awards evening in London on 10th December, B2B International was judged

B2B International Set To Launch Consumer Market Research Agency

Deep See is a new consumer market research and intelligence company – from the stable of business-to-business specialist, B2B International
There are lots of consumer market research companies out there, so why choose Deep See? As the name suggests, Deep See promises to go to great depths to get to the bottom of

Why Being ‘Good’ Is Not Good Enough

Matt Powell this week takes a look at the importance of customer satisfaction and going the extra mile.
“Delighting customers inevitably adds costs” – one of the three reasons suggested as to why some companies are averse to delighting their customers, by Steve Denning in his “Is Delighting The Customer Profitable?” article for

B2B International expands its consultancy team to London

Following on from the successful opening of a London sales office last year, B2B International is delighted to today announce the opening of a new central London office, on Euston Road, to better service clients in London and the south-east of England.
Research Manager Matt Powell will head up the new office. Matt

Research and Acting – The Tip of the Iceberg

Matt Powell this week draws some interesting conclusions between his parallel lives as both a market researcher and an actor.
As some of you may or may not know, as well as my career as a market researcher I am also a keen actor, and have been ‘treading the boards’ for some years

Cultural Differences And Knowing Your Market

In his latest Thursday Night Insight post, Matt Powell reflects on his experiences working in our China office and the difficulties inherent in conducting business across cultural boundaries.
I recently saw a TV advert from one of the world’s major banks that professes to its excellent local knowledge in every single country. 

Standing Out From The Pack

What do a cassette tape, a boomerang, and a 1980′s electro-pop song have in common?  In Matt Powell’s latest Thursday Night Insight entry this week, he looks at the impact of ‘thinking outside the box’ and standing apart from the competition, and the lasting impression that it can make.
Over the

Tax Added Value

As the UK government takes measures to boost the economy, some quick-thinking companies use the opportunity to demonstrate that the season of good will is well and truly upon us.  But, as Matt Powell discusses in his latest Thursday Night Insight, customers have certain expectations that must be met, and

Marketing works, whatever the weather

Matt Powell’s recent trip to the Glastonbury festival proved an unlikely source of inspiration for his next Thursday Night Insight.  As Matt was to witness, the economic forces and marketing techniques which play such an important role in the success of huge multinational corporations around the world, can be just as

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