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Innovation

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to discover the origins, history and development of the market research profession as we now know it.
A prostitute, a doctor and a market researcher were sitting around late one evening, and they got to discussing which was

Standing Out From The Pack

What do a cassette tape, a boomerang, and a 1980′s electro-pop song have in common?  In Matt Powell’s latest Thursday Night Insight entry this week, he looks at the impact of ‘thinking outside the box’ and standing apart from the competition, and the lasting impression that it can make.
Over the

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and find that it doesn’t fit into your cupboard on onto the pantry shelf?  If you have, then it would seem that you’re not alone.  Which is exactly why Kellogg Co. is currently trialing a new "space-saving" cereal-box

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