Home > Archive by category "Forecasting"


Beware, Your Business Is At Risk!

Recent research by B2B International for Kaspersky Lab shows that protecting against cyber-threats is one of the most important tasks facing all types of businesses (SMEs and Enterprise). Viruses, spam, software vulnerabilities and careless handling of confidential information are just some of the problems faced by IT professionals on a regular basis.

Beyond the BRICS

As highlighted in a recent AdAge article, global expansion has, for much of the past decade, seemingly begun and ended with the BRICs – Brazil, Russia, India and China.
Now, however, questions are being asked about both the stability and growth potential for some of those four countries, not to mention the growing

B2B Industry Confidence Is High From The New B2B Barometer

The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers – has just launched its sixth wave, reporting client-side marketers and agencies are feeling positive about business over the coming year.
Backed by three years of historical data on B2B marketing, the survey collates the views of client and agency

Save The Company Of The Future!

Innovators Stand Firm:A Modern Day David Vs Goliath
Looking around the internet yesterday, as researchers, things were a little different. Wikipedia was blacked out, Google had its logo blacked out and Twitter was alive with SOPA (Stop Online Piracy Act) talk. SOPA was created to promote prosperity, creativity, entrepreneurship and innovation

Virtual Reality

OK – so you might not be all that surprised when a company that organizes virtual events releases figures announcing that 60% of U.S. marketers plan to increase their spending on…you guessed it – virtual events. But it’s certainly hard to deny the increasing importance and influence that technology has on the way

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions are not always quite as well received as we might hope.
In 1687, Sir Isaac Newton compiled his three laws of motion. The third law is commonly reported as…
 “To every action there is an equal and opposite reaction”

China Continues To Fuel The World Economy

The World Bank recently raised its forecast of China’s economic growth rate to 7.2% in 2009 from its earlier forecast of 6.5%. It now projects GDP growth of the world’s third largest economy to reach 7.7% in 2010.
Better than expected economic data from China is likely to raise hopes that the world’s largest emerging

Simple Steps To Successful Forecasting

Retaining loyal customers, generating turnover and responding to global competition are becoming increasingly challenging.  And the current economic climate doesn’t help as financial pillars appear to shake and stumble, draining confidence amongst businesses of all kinds. 
In times like these, it is crucial to remain focused.  Forecasts are

Our Industry Expertise


The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

Sound fieldwork and sound analysis, provided on time with an unexpected presentation included.