Archive for the ‘Desk Research’ Category

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Conduct your own market research in China

Wednesday, February 14th, 2007


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Increasingly, Western companies are conducting their own desk research on Chinese markets, as a prelude to commissioning detailed research with a market research agency. With this in mind, B2B International China is now providing online access to some of the key websites that any company considering market research in China should know about.

A list of some of these websites is provided below. The full list of useful links will be available on www.b2binternational.com/Beijing/ in the next few days.

Market Research in China

Chinese Market Research Association (CMRA)
(The industry association for market research in China)

Market Research in China – reports
(US Government site)

Baidu
Most used Chinese search engine

Google China

Alibaba
Extensive manufacturer and supplier directory

Sohu
Chinese search engine

Made-in-China.com
Aims to put buyers in contact with Chinese suppliers

Business in China – Useful Organisations

China-Britain Business Council (CBBC)
(Helping you do business in China)

British Chamber of Commerce in China

British Chamber of Commerce in Hong Kong

American Chamber of Commerce in China

EUCCC (European Union Chamber of Commerce in China)

China Business Review
Official publication of the US-China Business Council



Looking Back Over 2006 – A Year In Market Research

Thursday, December 21st, 2006


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So, for our last post of 2006 we thought it would be fitting to compile all our favourite posts from throughout the year. After starting from scratch at the start of the year, the blog has seen massive success, and we are sure you will agree, has now become a vast resource of information. Here are the links to our favourite posts from 2006:

All Marketers are Liars!
Sniffing Out The Right Information
Helpful Market Research Tools
Are companies out of touch with their customers?
Brand Innovation
SMEs – The engine of the UK economy
Sources for desk research
The Key Principles Of Effective Questionnaire Design
Most Loved, And Most Hated Brands
How our gaze path affects the way we consume the web
One Word Equity
Devising Marketing Campaigns For A Marketing Audience
Questions on b2b blogging
Reinventing Brands in B2B Markets
Online Market Research In China
Podcast: The Value Of Brands
Chinese expansion for B2B International – BBC Interview
Ten Easy Ways to Increase Response Rates For Your Online Survey
How Customer Focused Is Your Website?
Helping The Clients Succeed In China’s B2B Market
Eight skills that make you a good leader
What to do, and what not to do when it comes to PR
The Innovation Process – 7 Deadly Sins

And of course, 2006 has also seen the publishing of our first two free ebooks – click the links below to download them if you haven’t already:

A Practical Guide To Market Research
The Power Of Industrial Brands

Well, that’s all for 2006, thank you for visiting our blog throughout the year, we hope you have found to be interesting and of use. We’re back on January 2nd, so see you then.



Industrial Research In China

Friday, December 8th, 2006


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Just a short post today to point you in the direction of a huge resource that people may find useful when conducting desk research on Asian markets.

Chatham House has a variety of reports on their website that cover a vast array of different issues relating to China. To view the website click here. A selection of the reports that are available on the site are listed below:

- Wage Differentials and Ownership Structure in Chinese Enterprises
- Shareholding Structure, Depoliticization, and Firm Performance: Lessons from China’s Listed Firms
- Local Protectionism and Regional Specialization: Evidence from China’s Industries
- The Power Structure in Chinese Listed Companies: The Company Law and its Enforcement
- The Financial and Operating Performance of China’s Listed H-firms
- Management of China’s State-Owned Enterprise Portfolio: Lessons from International Experience
- Political Control and Performance of China’s Listed Firms
- Soft Budget Constraint and Productivity of Chinese State Enterprises

For more information on research in China, visit the website for our office in Beijing at www.b2binternational.com/Beijing.



Podcast: Market Research In China – Part 2

Monday, October 23rd, 2006


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This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is part 2 of our white paper on “Market Research In Chinaâ€?. It was written by Matt Harrison, Director of B2B International, and covers the following topics:

The ‘Typical’ Chinese Market Research Agency
Data Collection In Chinese Agencies
Desk Research
Data Analysis and Interpretation In Chinese Agencies
How Do Chinese Agencies Market Themselves?
Recommendations For Research Buyers

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Market Research In China – Part 2 (18:26)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_15b.mp3]

Market Research In China – Part 2 (Right Click and Choose Save As – if you wish to download)



Sources For Desk Research

Tuesday, May 2nd, 2006


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Magnifying Glass

We have come across an interesting article by Rieva Lesonsky, (a small-business expert and a senior vice president and editorial director at Entrepreneur Media Inc) that brings together many useful links and resources. The article was compiled as a resource hub for entrepreneurs, but doubles-up perfectly as a great source of desk research links. Most of the resources are geared more towards the US market, but a great deal are still relevant on a global scale. At the bottom of the article we have added a few other links that we find extremely useful for desk research.


The Small Business Sourcebook contains thousands of sources, including books, magazine articles, stats and industry data. Articles, trade shows and conventions are sorted by industry.

The Encyclopedia of Associations lists thousands of trade associations, offering contact information and vital stats. This is crucial to all entrepreneurs seeking information about a particular industry.

The D&B Million Dollar Database offers access to online information on more than 1.6 million private and public U.S. and Canadian companies, their sales, their number of employees and other important information. This is helpful when checking out potential partners, seeking clients or customers, or “spying” on your competition. Visit the site for subscription information.

Hoovers offers a similar service with some free sample information.

Demographic information (crucial to learning about your target market) can be found in Editor and Publisher Market Guide and The Sourcebook ZIP Code Demographics.

If you’re looking for information on government contracting opportunities, visit FedBizOpps (formerly Commerce Business Daily).

The Encyclopedia of Business Information Sources has thousands of citations on more than 1,000 topics, listing directories, encyclopedias, yearbooks and trade groups.

Other important reference books include Bacon’s Newspaper/Magazine Directory, Bacon’s Radio/TV/Cable Directory, Bacon’s Internet Media Directory and the Business Periodicals Index.

One of the most useful resources is the Thomas Register of American Manufacturers. It lists thousands of manufacturers of virtually every product produced in the United States.

The SBA is also an amazing resource and provides and huge amount of information for entrepreneurs.

With most of the above links being geared towards the US market, we have included some of the UK and European equivalents below, as well as some useful desk research tools that we use quite frequently:

The UK Small Business Service
For information on UK Government tenders visit Supplying Government
To find contact details for companies try Kompass

Some great stats sites:
Nation Master
Demographic Research
Eurostat
UN Stat



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