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Acquisition Research

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the

Are you an effective communicator?

Jason Zhang was a little surprised when the five shirts his friend had bought for him arrived in the mail; he had been expecting to receive long-sleeved shirts and yet found his new garments had short sleeves. Although he thought he had been clear in his request, Jason discovered to

Hints For Successful Research In Latin America

There are few places where so many factors can influence the smooth execution of market research studies as Latin America. Here are some basic rules critical to mission success, to be followed for a happy ending to any project.
These “LatAm Research Laws” can be summarised in three broad categories:
Language and Culture

Customer Loyalty Survey

Today we have a very interesting article taken from B2B Marketing, it discuses issues how B2B loyalty providers must hone their offerings. Here at B2B International a third of all market research commissioned with our company is customer satisfaction and customer loyalty research. To learn more about how we can help you win

Podcast: Guiding Acquisitions and Investment Policy

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) written by Paul Hague, Director of B2B International, looks at Guiding Acquisitions and Investment Policy:
The traditional approach to acquisitions
The role of market research in acquisition studies
Research to guide investment
Technology transfer
Summary
For your convenience you can listen to

Questionnaire Design – The Good, The Bad, And The Neither/Nor

A catalogue of the most common errors and how to construct a questionnaire that avoids them. This article was first published as part of B2B International’s online article series.
HOW OFTEN HAVE YOU STRUGGLED…
…to respond to a questionnaire which just isn’t quite right for your answers? No doubt you became

What does the future hold?

Here is a fantastic video that takes a speculative look at what the future could hold. The video was created by Sean Park – Head Of Digital Markets and Credit Flow Products at Dresdner Kleinwort Wasserstein (DrKW) and, as he says himself, “it is entirely speculative and fictional”… it still makes for interesting viewing

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