Desk Research

Too often, time and money is spent on 're-inventing the wheel'. Desk research is a term that is used loosely and it generally refers to the collection of secondary data or that which has already been collected. To most people it suggests published reports and statistics that are either electronic or in hard copy. Therefore, libraries, online databases and the Internet are certainly important sources, as are speaking to someone at a trade association or carrying out an interview with an industry expert.

In many projects, whatever the industry or country being investigated, carrying out an initial desk research stage is strongly recommended. Ths will gain background knowledge to a subject as well as providing useful leads that will help to get the maximum from a research budget.

B2B International has vast knowledge of how and where to look for background industry information, and has a wide resource pool at its disposal.

Library A white paper on how to get information for next to nothing.