Marketing Strategy

Product Strategy: Act Your Age

At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy. ...

Branding

Branding: Signed, Sealed and Delivered

Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how yo ...

Advertising Research

Promotional Strategy: Sound Your Horn

Promotion forms an important part of any marketer's remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can ...

Marketing Strategy

Pricing Strategy: Name Your Price

A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sale ...

Marketing Strategy

Product Development: What You Want, Baby I Got It

You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it's crucial to increasing revenue. ...

Marketing Strategy

Segmentation: Are You My Type?

No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation. ...

Employee Engagement

Stakeholder Engagement: All Together Now

All stakeholders must pull in the same direction if you are to achieve the company's goals. This article, part of our series on developing a marketing strategy, aims to explore the importance of stakeholder engagement and its influence on a strategy' ...

Marketing Strategy

Marketing Strategy: What Makes You Special?

What makes you different to everyone else? This article, part of our series on developing a marketing strategy, aims to explore how you can build a customer value proposition and take advantage of your USP. ...

Marketing Strategy

Marketing Strategy: Is Your Vision in Focus?

Every business needs focus, and this must be fixed on an area of strength. This article, part of our series on developing a marketing strategy, aims to explore why your strategy should focus on just one of these three positions. ...

Marketing Strategy

A Marketing Strategy Built On Knowledge

A marketing strategy must be built on firm foundations of knowledge. In this white paper we present a checklist of questions (or an audit) that will help develop an effective marketing strategy. ...

Written by Paul Hague