... Why is competitive landscape analysis important? One of the key applications for this framework is when one of our clients is interested in entering a new market. It is......
B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit (DMU) involved in the process. The DMU is made up......
...and how it perceived in the eyes of the target audience is vital in delivering strong performance and making it distinct and different from competitors. It is also of great......
...the following property? I like it I expect it I am neutral I can tolerate it I dislike it The intent here is to measure the range of possible emotional......
...perform in the market in order to assess the best strategic direction or opportunity for an organization. If there are several very strong existing competitors in a market, it may......
...see a return in terms of business growth. Research is only valuable if it can be turned into actionable insights that drive growth and profitability. In this episode of the......
...Testing Right B2B Insights Podcast #64: The Best Frameworks to Develop Winning Propositions Fostering Innovation: A Streamlined Workflow to Create a Strong Innovation Culture PESTLE Analysis: Understanding Market Influences for......
...of view, if they can see it, smell it, touch it, taste it, hear it, feel it, sense it, click it, hold it, carry it, use it, step on it,......
...qualitative research with customers is imperative in collecting useful and relevant data. Below are some key qualitative research methodologies to consider. In-depth interviews One to one interaction between interviewer and......
