The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
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Our Experience
Food and Drink Market Research
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and drink is a market abounding with opportunities and if, like......
B2B Blog entry
Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why customer complaints are a gift ......
B2B Blog entry
COVID-19 Tracker: Remote Working – Time and Productivity Gains Mean More Opportunity to Focus on Creative Thinking and Complex Tasks
As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and potential upsides have they seen since making the shift to......
B2B Blog entry
73% of Millennials Are Now in Decision-Making Roles – and They Have High Expectations When It Comes to Digital Experiences!
73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B brands need to sit up and take notice – this......
B2B Blog entry
Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B context. Further Reading https://www.theguardian.com/business/2018/nov/11/jobs-lost-retailers-high-street-decline https://www.netsolut...
B2B Blog entry
Common Sense: The Rise of Sensory Marketing
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......