B2B Blog entry
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 3 Core Components of Brand Health......
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Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
Driving Commercially Powerful Brand Experiences in Manufacturing
...delivering against these needs to help B2B manufacturing brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series: Driving Commercially Powerful Brand......
Driving Commercially Powerful Brand Experiences in Professional Services
...Driving Commercially Powerful Brand Experiences in Financial Services Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiable ...
B2B Blog entry
Using Spend and Strategic Importance to Distill Complex Buyer Decisions
...Complex Buyer Decisions B2B buyer decisions are far more complex more than consumer choices. B2B International CEO Matthew Harrison notes that decision units comprise many experts, whose business accountability......
B2B Blog entry
Does Sustainability Pay Off?
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...
Zero Moment Of Truth (ZMOT) – The Significance For B2B Marketers
...of the mouse takes us to comparison websites, company websites, blogs and reviews. It provides us with the quickest and possibly the most objective intelligence on prospective products that anyone......
B2B Marketing Strategies in Developed & Developing Countries
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own,......