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Implementing Organisational Service Excellence
...any world-class business should be to earn their customers’ Respect (which you get from demonstrating great competence) and Love (the emotional connection which you get from demonstrating great character). Competence......
B2B Blog entry
Common Sense: The Rise of Sensory Marketing
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......
B2B Blog entry
Is Michael Porter Wrong?
...be a good thing. But, surely this doesn’t mean that all companies with a low cost position will do well and all companies that are differentiated will do well and......
B2B Blog entry
COVID-19 Tracker: Remote Working – Time and Productivity Gains Mean More Opportunity to Focus on Creative Thinking and Complex Tasks
As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and potential upsides have they seen since making the shift to......