The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
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Our Experience
Chemicals Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
What We Do
How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
B2B Blog entry
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
...Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable. Key discussion points: Why brand......
B2B Blog entry
Join Us as We Become a Merkle B2B Company – B2B Like Never Before
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release here. For more information please visit www.merkleb2b.com. Contact Us >......
B2B Blog entry
Is There Such a Thing as a Three Question Survey?
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
About B2B International
Work For Us
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out for people who would like to join our team and......
Managing Distributors in B2B Marketing
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......
Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities. Therefore the logical consequence of this process is that communicating......