B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......
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The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
About B2B International
Work For Us
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out for people who would like to join our team and......
B2B Blog entry
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
...Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable. Key discussion points: Why brand......
What We Do
How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
B2B Blog entry
Is There Such a Thing as a Three Question Survey?
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
B2B Blog entry
Join Us as We Become a Merkle B2B Company – B2B Like Never Before
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release here. For more information please visit www.merkleb2b.com. Contact Us >......