The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
...Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable. Key discussion points: Why brand......
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release here. For more information please visit www.merkleb2b.com. Contact Us >......
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out for people who would like to join our team and......
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities. Therefore the logical consequence of this process is that communicating......