Loyalty – How To Win Devotion From Your Customers
...as many companies might still have their old supplier on the backburner while they introduce a new one, rather than stop buying from them completely). The typical response that comes......
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Privacy Policy
Privacy Policy
...employee personal data, which is subject to a separate privacy notice available through internal company systems. If you have any questions, please contact UKIPDO@dentsu.com. This Privacy Notice explains the following:......
It’s The Quality That Counts
...competition? Can I improve my product, for a minimal cost, to differentiate it in some way from my competitors? Am I telling my customers and potential customers about every aspect......
B2B Blog entry
The Risks of Conducting Market Research in China
...concern. Lack of a creditable market research company: With more than 4,000 market research companies across the country, how do you pick the right company to do business with? Setting......
What We Do
Turf Analysis
...choice combinations is high, but where the number of combinations that can be pursued is restricted, owing to practical factors such as resourcing, budgets or space. TURF analysis in practice......
Millennials In Mind
...Communicate With Millennials in a B2B Environment Millennials & The B2B Opportunity [A] http://www.theatlantic.com/national/archive/2014/03/here-is-when-each-generation-begins-and-ends-according-to-facts/359589/ [B] http://www.ft.com/cms/s/0/c...
Assessing A Sales Area’s Potential
...providing regional analyses showing the number of companies, by their size, measured in employment terms. Lists of companies within various industry sectors, are commercially available classified by size and geographical......
B2B Blog entry
Competitive Landscape Analysis with Porter’s Five Forces Framework
...service. If a business is a producer of orange juice, a new entrant would be another company that makes orange juice – whereas a substitute might be a company that......
Postal Surveys In Industrial Marketing Research
...to use a postal questionnaire as the failure of just one company to respond could affect the findings. Imagine how representative a survey of main frame computer manufacturers would be......
What We Do
Regression & Discriminant Analysis
...your research John, a marketing manager at a large multinational company, is interested in finding out what would most influence target customers to purchase his company’s products. Paul, a sales......