The Customer Journey and How Businesses Buy
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company and provides us with a promise we can trust. Rather......
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B2B Blog entry
How to Apply the Three Circles Framework in Strategic B2B Research
...and weaknesses relative to the competition and build their value propositions and positioning strategies accordingly. The Three Circles Framework consists of customer needs, company strengths, and competitor strengths, and each......
B2B Blog entry
How Market Research Can Help Enhance Brand Communication in B2B
...communication strategy. Why Brand Communication is Important in B2B Brand communication in the B2B context includes activities aimed at positioning a brand and communicating with business customers. This encompasses......
How Questions Change What We Think And What We Do
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who are likely to share negative opinions about the company. (They......
Channels to Market: Know Your Place
...appropriate for selling complex industrial plants, aircraft or castings. Today it is easy for companies to sell products online and yet it is surprising how few business-to-business companies trade and......
Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The nature of the company’s business (usually determined by its Standard......
Our Research Services
Brand Tracking Research
...how our tracking research can help your business Keep your brand on track To keep your brand on track, you must keep track of it. Competitor activity, which you cannot......
Running a Successful Brand Tracking Program
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong in certain geographies? If grouped together, are the ‘others’ a......
Measuring & Maximising The Return On Investment Of Market Research
All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government departments and charities, still have to justify their investments in......
How Employee Satisfaction Will Help Your Brand, Your Business and Your Bottom Line
...course, no company would share any negative aspects. Therefore, published content by the company tends not to be impartial, in comparison to when an acquaintance speaks authentically about his or......