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B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
B2B Blog entry
Assessing Market Attractiveness with the Directional Policy Matrix
...serve each segment, country, or product. The competitive position is usually calculated based on the accessibility of the market or on competitive advantage relative to competitors. Accessibility Of the Market......
B2B Blog entry
Common Sense: The Rise of Sensory Marketing
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......