Scoping Out Alliances And Joint Ventures
...and software companies. By developing a complete package, Compaq was able to challenge IBM and others in personal computers and also gained a strong position in portable computers from an......
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Differentiation – Are Product, Brand and Service Still Enough?
...emphasis), based on the convergence of computing and communications technologies, is forcing companies to fundamentally review their business practices. Companies are devising new ways of doing business, deploying different business......
Image Research In Industrial Marketing
...Knowing a company’s image is useful only against the benchmark of its obvious competitors. To know that a company has a good image may lead to complacency unless one is......
A Guide to Customer Experience Research: How To Deliver On Customer Expectations
...supplier and the brand at every interaction with the company, wherever this takes place, with each and every company representative and on whatever subject/issue; the company knows the DNA of......
Measuring Brand Value – How Much Are Brands Worth?
...not anticipated. At the outset it is important to draw a distinction between individual brands owned by a company (e.g. Kit-Kat) and a brand which is also the a company......
How to Measure and Improve Employee Satisfaction
...are common place, however, it is not always common place to seek feedback from staff about their level of satisfaction, happiness and/or loyalty to the company/organisation. Happy Complacency Theory There......
Employee Research – a Neglected Treasure Trove of Market Intelligence
...service. Another building block could be proprietary software which allows a company to process orders quicker than competitors. For some companies the building block could be their channel to market......
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Customer Segmentation Research
...companies buy, what companies produce and how companies produce it. Needs-based segmentation is obviously one of the most difficult to assess; what do companies want? What drives companies in their......
Customer Journey Mapping in B2B Markets: A Comprehensive Guide
...complaints handling, etc. It should also extend to the cessation of the relationship with the company e.g. closing a bank account, switching to an alternative provider, etc. as the handling......
How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene
One in five B2B decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how......