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Implementing Organisational Service Excellence
...any world-class business should be to earn their customers’ Respect (which you get from demonstrating great competence) and Love (the emotional connection which you get from demonstrating great character). Competence......
B2B Blog entry
Assessing Market Attractiveness with the Directional Policy Matrix
...serve each segment, country, or product. The competitive position is usually calculated based on the accessibility of the market or on competitive advantage relative to competitors. Accessibility Of the Market......
B2B Blog entry
Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B context. Further Reading https://www.theguardian.com/business/2018/nov/11/jobs-lost-retailers-high-street-decline https://www.netsolut...
B2B Blog entry
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies struggle to communicate recognizable benefits that set them apart from......
B2B Blog entry
Is Michael Porter Wrong?
...be a good thing. But, surely this doesn’t mean that all companies with a low cost position will do well and all companies that are differentiated will do well and......
B2B Blog entry
73% of Millennials Are Now in Decision-Making Roles – and They Have High Expectations When It Comes to Digital Experiences!
73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B brands need to sit up and take notice – this......
B2B Blog entry
Common Sense: The Rise of Sensory Marketing
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......