...serve each segment, country, or product. The competitive position is usually calculated based on the accessibility of the market or on competitive advantage relative to competitors. Accessibility Of the Market......
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B context. Further Reading https://www.theguardian.com/business/2018/nov/11/jobs-lost-retailers-high-street-decline https://www.netsolut...
73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B brands need to sit up and take notice – this......
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......
