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B2B Blog entry
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of communication: body language, non-verbal cues, and verbal cues. When communicating......
Our Experience
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it is critical you work with the right market research company.......
Branding: Signed, Sealed and Delivered
...of all business-to-business companies are engaged in a branding strategy. Building a strong brand The reputation of a business-to-business company, its name and all it stands for, is a massive......
B2B Blog entry
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...and coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets and customers. Demonstrating this understanding in clear ways is......
B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee engagement (below). As you can see, communication is of high......
Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......
The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......