...emphasis), based on the convergence of computing and communications technologies, is forcing companies to fundamentally review their business practices. Companies are devising new ways of doing business, deploying different business......
...Knowing a company’s image is useful only against the benchmark of its obvious competitors. To know that a company has a good image may lead to complacency unless one is......
...supplier and the brand at every interaction with the company, wherever this takes place, with each and every company representative and on whatever subject/issue; the company knows the DNA of......
...not anticipated. At the outset it is important to draw a distinction between individual brands owned by a company (e.g. Kit-Kat) and a brand which is also the a company......
...are common place, however, it is not always common place to seek feedback from staff about their level of satisfaction, happiness and/or loyalty to the company/organisation. Happy Complacency Theory There......
...service. Another building block could be proprietary software which allows a company to process orders quicker than competitors. For some companies the building block could be their channel to market......
...companies buy, what companies produce and how companies produce it. Needs-based segmentation is obviously one of the most difficult to assess; what do companies want? What drives companies in their......
...complaints handling, etc. It should also extend to the cessation of the relationship with the company e.g. closing a bank account, switching to an alternative provider, etc. as the handling......
One in five B2B decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how......
...enables companies to command a premium price even if the products are similar to the competition. Any pricing research needs to take these factors into consideration. How Can Research Help?......
