73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B brands need to sit up and take notice – this......
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies struggle to communicate recognizable benefits that set them apart from......
As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and potential upsides have they seen since making the shift to......
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B context. Further Reading https://www.theguardian.com/business/2018/nov/11/jobs-lost-retailers-high-street-decline https://www.netsolut...
