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Business Models and Strategies for Competitive Advantage
...Enterprise. His main research interests are in the area of entrepreneurship, innovation and business internationalization. He has undertaken research and consultancy projects for research councils, regional and national governments, and......
A Marketing Strategy Built On Knowledge
...of the company especially in terms of the 4Ps? What are the strengths of the company in terms of the 4Ps? Step 5 – Develop a Marketing Strategy Finally,......
Our Research Services
Brand Strategy Research and Architecture
...finds its own position in customers’ minds – probably far from the one desired. Contact Us To find out more about how our strategy research can help your business Steer......
B2B Blog entry
B2B Insights Podcast #68: How to Build Effective CX Programs
...for an effective CX program Mapping the customer journey Using qualitative research to build insight Designing the CX program Common pitfalls in CX programs Key metrics and frameworks Sustaining long-term......
Employee Research – a Neglected Treasure Trove of Market Intelligence
...our employee research > Learn how our employee research can help your business Contact Us > To find out more on how our market research expertise can help your business......
Value Marketing & Value Selling In B2B Markets
...to the customer and driven by short-term targets, b2b salespeople frequently misunderstand, oversimplify and miscommunicate customer needs. Independent market research and a more long-term, marketing-oriented mindset are good ways of......
B2B Blog entry
The Risks of Conducting Market Research in China
...more than 4000 market research companies are registered in China (2014). Despite the high number of market research companies, conducting market research in China is difficult. In this blog post,......