What is Globalisation?
...all this means in terms of managing a business. There is a process of change which can usefully be looked at in terms of declining and emerging influences on business......
459 Search Results Found For: "{search_term_string}"
How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene
...I think the starting point for today’s discussion is to positon our conversation. A lot of our clients have started asking questions and focus their attention on what we term......
6 Critical Success Factors for Qualitative Research
...qualitative research project. 1. Choosing an Effective Methodology Selecting the right methodology is crucial for any research project, especially in B2B qualitative research where every interview counts. To choose......
Improving Research Quality Through Respondent Selection
...good research are those two things – the right question and the right person. My guess is that 80-90% of the time spent by the research team that oversees a......
Market Research In China – Recruiting And Retaining The Best Employees
...Japan. Salaries for junior research executives and interviewers remain significantly lower than in many other countries (by as much as three quarters) and simple surveys and research initiatives can often......
Peter Weinberg’s 6 Benefits To Brand Building
...absolutely does have short-term benefits. Some of the experts we work with would argue that it’s something of an own goal to talk about the long-term benefits of brand in......
Bridging The Gap Between Market Research & Strategy Consulting
There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs......
The Key Ingredients of World-Class Market Research Presentations: It’s All About Storytelling
...but they don’t work for world class market research. Market research, like marketing, like branding; is all about storytelling. Yes, our starting point is the systematic and objective collection of......