B2B Blog entry
5 Point Checklist for Effective Segments
...apply at least in the short-to-medium term, it shouldn’t exist. Sizable – If the segment is so small that it requires too much effort to serve a minor part of......
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B2B Blog entry
Using Taglines To Stand Out In B2B Markets
...ultimately changing way we live in a positive way.” “We have undertaken extensive research which shows that people across our markets believe that the way that technology is evolving to......
Customer Experience: Make it Memorable – But For The Right Reasons
...they are not the same thing. It’s generally thought that the expectation and the memory of an experience will be the same as the actual experience; but research has shown......
B2B Blog entry
Work-Life Collaboration: An Exciting Opportunity For The Working World
...Research has shown that Millennials and Centennials want more meaning and purpose attached to their roles, aligned to their own personal interests and beliefs. If this need is not met,......
The Momentum Matrix – A Customer Experience Framework
...action. The Momentum Matrix Many of our clients come to B2B International with research briefs and tell us that their primary research objective is improving the customer experience that their......
B2B Blog entry
Stealing from Sociology: Social Network Analysis
...brokerage and prestige of the ties. This approach could be very useful within b2b research specifically within the analysis of a decision-making unit. In b2b research, we often look at......
B2B Blog entry
Megatrends Series: Blockchain and Cryptocurrency
...is smart contracts. These are digital contracts that store a business’s terms of agreement and execute automatically as soon as a transaction takes place. These contracts are logged and verified......