Creating Desirable Brands
...To learn how our brand strategy research can give your business the edge Contact Us > To find out more on how our market research expertise can help your business......
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Implementing Organisational Service Excellence
...customer experience management research can help you win and maintain customers for life Contact Us > To find out more on how our market research expertise can help your business......
Segmentation: Are You My Type?
...are choosing a supplier in the first instance and other questions are used to show how they can be segmented in terms of their satisfaction and loyalty once they have......
B2B Blog entry
Cultural Considerations for the Business-To-Business Relationship
...research in Japan, a collectivist society with a score of 46 (out of 100 on the IDV scale), has shown that there is a higher propensity for long term (by......
How Design Thinking Can Help Drive B2B Innovation
...often associated with terms such as “human-centered design” or “user-centered design”. This underscores the clear link between the business and people – after all, businesses serve people. The first step......
Marketing Strategy: What Makes You Special?
...competition. We need a customer value proposition. What a terrible phrase that is! We are referring specifically to our offer, whatever that may be. The term “customer value proposition” or......
B2B Blog entry
Why You Should Think Twice Before Updating Survey Questions in Tracking Studies
...Matters for B2B Research What Is Discourse Analysis & How Is It Used in B2B Research? The Why Behind the What: The Ultimate Guide to Qualitative Research in B2B Rediscovering......
B2B Blog entry
Four Steps to Understanding a Market
...of enquiry. Conduct Desk Research Desk research is a crucial tool at the disposal of any market researcher. The collation of secondary data may begin as a somewhat broad task,......
B2B Blog entry
Keeping Customer Experience Trackers on Track
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies......