Market Opportunity Research and Analysis
Our market opportunity research and analysis helps B2B businesses develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, find the right routes to market and craft a compelling proposition aligned to market needs.
Clients use our market opportunity research and analysis to determine the attractiveness of a new business opportunity. Competitive intelligence analysis is a major component of our market opportunity research, focusing not only on identifying the threats of the competition but also on building and developing an opportunity.
Overall, our market opportunity research and analysis enables businesses to make better long-term strategic decisions. By evaluating the demand for a product or service demand, effective strategies and new opportunities can be uncovered.
How does our market opportunity research work?
Clients We've Worked With
Market Opportunity Research Case Studies
Developing a multi-country go-to-market strategy for a new DIY app
Consequently, the manufacturer commissioned us to explore the opportunity of launching the app in the UK, Italy and Canada, while also understanding the threats and barriers that would cause problems when launching elsewhere that only local knowledge could provide.
Using customer needs research to support Ligentia’s global strategy
Ligentia required research to better understand market requirements and needs. Not only did this research need to investigate the impact of trends beyond COVID-19, but it was also necessary to predict future challenges and how customers are looking to change their operations in response to these so that Ligentia could continue to develop market-leading solutions and services.