Methods we use
We are experienced in a range of different methodologies, and normally a mixed-method approach is recommended to get the most meaningful data. As b2b experts, we are experienced with reaching niche target audiences, and have a full range of tools at our disposal.
The most common research methods we employ include telephone interviewing, online surveys, and focus groups. Our team is also experienced with ethnography, online focus groups and secondary/desk research. We do not limit ourselves to b2b research; our clients can often need help in understanding the full b2b2c value chain.